Films for property · Sydney
Reels Estate turns your listing photos into short films full of life: dinner in the courtyard, a swim at golden hour, a host showing buyers through. The rooms stay exactly as photographed, and nobody has to be at the property.
Opening Night is our signature. Custom films are made to order.
Why it works
Most listing videos glide through empty, quiet rooms. Ours show the house on its best night: dinner in the courtyard, a pianist by the fire, friends on the sofa as the sun goes down over the water.
Every scene starts from a real listing photo, so the kitchen is your kitchen and the pool is your pool. We add the guests, the occasion and the light. Buyers see how the place could feel, and they turn up to the inspection knowing what they'll find.
Scenes from recent films
Clifton, Hunters Hill·48A Annette Street, Oatley
Frames from our films for Clifton, Hunters Hill (Savills) and 48A Annette Street, Oatley (PRD Oatley), shown with each agency's permission. The guests and party scenes are AI-generated; the properties are shown as per the listing photographs.
What we make
A host walks buyers through the home during a party, with guests in every room and the listing's key facts on screen as titles. Scored, mixed and finished like a TV commercial.
A vertical cut for Instagram, TikTok and Facebook. The best room first, captions burned in for people watching on mute, and the address on the last frame.
You host the film without a shoot day. We set up your on-camera likeness and voice once, with your written consent, then reuse them on your listings. You approve every line you say.
Empty rooms furnished for the portal gallery. Walls, windows, floors and fixtures stay exactly as photographed, and each image is labelled as virtually styled.
When the property deserves its own idea. A heritage home told through its history, a lifestyle film about the street and the suburb, the vendor's story in their own words, or a concept you've been holding onto. We develop it with you, then make it under the same rules as every film we make.
Drawing room · Clifton, Hunters Hill
Same rooms.
A lot more life.
The piano, the fireplace and the view are as photographed for the listing. The evening is ours.
Watch the films
How it works
No shoot day, no film crew in the vendor's house, and no styling hire. Custom films follow the same steps on a timeline we agree with you.
Photos, floor plan, copy and the portal link. First film with us? Add your logo and brand guide, and we'll build your film kit as part of the price.
We write the script and on-screen titles from your listing and suggest a host. You sign off before anything is made.
A preview-quality cut of the full film. Two rounds of changes are included, down to a single shot or line.
The final film in landscape and vertical, ready for realestate.com.au, Domain, your website and socials, with the disclosure card in place.
Days are business days from when we receive the listing. Need it for a weekend campaign launch? Tell us when you book.
Our rules
AI makes it easy to market a house that doesn't exist. We work the other way round, because a buyer who feels misled at the inspection is a buyer you've lost.
Walls, windows, floors, fixtures, views and gardens come from your photos. We don't add pools, decks or views, and we don't hide wear or damage.
Every film ends on a card saying which parts are AI-generated: the furniture, the guests, the host. Styled stills carry a label too.
Bedrooms, land size, features and the address are checked against your listing, and every spoken line is checked word for word before you see the draft.
A real person appears on screen only with their written permission. Hosts we cast are invented, and we check they don't resemble anyone well known.
Pricing
No hidden extras. You'll have the script outline and the price in writing before any work starts.
A vertical film for socials, ready the day the listing goes live.
The full party walkthrough for the portal listing and your website.
Opening Night with you as the host, without a shoot day.
A film built around one property's story, in whatever form suits it.
You'll have a treatment and a fixed quote before anything is made.
Who makes the films
Reels Estate is a Lyria Group business, run by Blake McIntyre. Blake spent more than ten years editing broadcast television at the Nine Network and in Foxtel's Channel V creative department. He now leads AI strategy at Lyria Group.
Every film is written, cut, scored and mixed with the same care as broadcast work, using the newest AI video and voice tools. Based in Oatley, working with agents across Sydney.
Questions agents ask
No. Everything is made from the listing photos, floor plan and copy, so there's no shoot day. The vendor doesn't need to tidy up or leave the house.
Yes. Opening Night is our signature, but custom films are made to order: a different story, a different style, any length. Tell us the idea and we'll come back with a treatment and a fixed quote.
Yes. Brand onboarding is included with every purchase. On your first film we build your agency's film kit: a logo animation, titles and captions in your colours and fonts, and a branded end card with your agents' details. We keep it on file, so every film after looks like yours.
No. If a space isn't in the photos, it isn't in the film. Send us extra photos if there's a room or angle you want included.
Yes. The hosts and guests look real, which is exactly why every film ends with a disclosure card. Buyers should know what they're watching before they arrive at the inspection.
You sign a consent form and send a few clear photos and a short voice recording. We set up your likeness once and use it only in films you've approved. You can withdraw consent at any time and we'll delete it.
Anywhere you market that property: realestate.com.au, Domain, your website, socials, email and the window display. The 16:9 and 9:16 versions are sized for each.
Leasing films work the same way. Disclosure is already built in, which matters more in NSW from 2027, when altered rental images that could mislead must be disclosed.
Book a film
Tell us about the property, or the idea. Within one business day you'll have a script outline and a fixed quote.
We'll reply within one business day with a script outline and a fixed quote.
Copy it into an email to hello@reelsestate.com, or open it in your mail app.
Reels Estate works with sales and leasing agents across Greater Sydney. Films are made remotely, so listings elsewhere in Australia are welcome too.